Ife

and it was clear that from an early age that Ifé’s life path would see her have a career in

music. Born in Seattle, USA, Ifé grew up surrounded by music and went on to study

musical theatre at school, where she began honing her raw skills by singing and

participated in various choirs before going on to study music and voice at university.

It was during her time at university in Washington, D.C that Ifé got her first real taste for

the stage, where she was invited to be a back up singer on it’s burgeoning music scene

with the likes of Amerie, Tank and Raheem DeVaughn. “Being given the opportunity to

work with such talented artists was such a blessing and really inspired me to develop my

own career in music.”

The following year found Ifé in London during her senior year at university, where she

began to focus on developing her songwriting. "I think the culture of London mixed with

the cold weather and lots of time spent on the trains traveling throughout the UK inspired

me in a different way," she says. "I was always a writer in general, but living and

studying in another country is what made my words on paper start to shape into verses

and melodies. I felt like the singing and songwriting could really go together."

In a chance meeting Ifé met producer DJ Dodge who loved her work and they

subsequently teamed up in the studio to record together to work on her debut EP. "The

EP recording process was amazing...I learned so much working with DJ Dodge, and the

whole process allowed me to grow as a writer and arranger in my own right. I got to

really take time and pick the sounds I wanted and write from my heart."

The outcome is ‘Crescendo’ a 5-track EP, which provides listeners with a taste of the

chanteuse’s musical offerings. Reflecting on the EP’s sound; Ifé proclaims; "My style is

really a reflection of my influences, which are a blend of soul and pop from around the

world. But, what I want to do is bring back the feel good nature and quality of soul music,

but still give it a mass appeal.” Labelled soul-pop, Ifé explains how hard it can be fusing

the genres together and not leaning to heavily on one particular genre. “Like the perfect

recipe for your favourite dish, I have to make sure I have the right mix with my music so

that people enjoy the end product, otherwise it will go to waste.”

The first single taken from ‘Crescendo’ is the soul infused “Aim To Please”. With its

catchy hook and pulsating beats, “Aim To Please” is the perfect introductory single to

Ifé, showcasing both her vocal abilities and songwriting talents. "Aim to Please’ is about

being able to empower a woman to please her partner in a sensual, fun and sexy way.

As a woman, sometimes it's fun to turn the tables and create scenarios where we can

take the time to let the one we're with know that he's special. It's - be assertive and keep

it fun and spicy with out being too much." The video for “Aim To Please” sees Ifé pair

up with Jensen Atwood, star of Dante’s Cove and Noah’s Arc.

Other offerings on the Crescendo EP include “Fly"; a melodic mid-tempo about having a

crush on someone from a distance, the percussion-heavy "Say, Say, Say"; a smoothed

out appreciation of the sweet nothings that lovers like to whisper in each other's ears,

whilst ‘Mocha Mellow’ is a beautiful acoustic ditto to a man scarred by love and "Love Is

Where You Are" reflects on the excitement that comes from meeting someone special

and new.

With comparisons of a young Sade meets Lena Horne, Ifé is an enthralling singer/

songwriter with a unique sound and style all her own. Currently splitting her time

between London and Los Angeles Ifé can be seen performing at venues around the UK

and US with her live band. Whether it's an unplugged acoustic set, or a full 8-piece

accompaniment, her sultry and engaging stage show is always captivating and sonically

engaging, making her one of 2010’s artists to watch.

“Aim To Please’ is available for purchase on iTunes now and EP ‘Crescendo’ will be

available on March 8th

To find out more information about Ifé check her out on the following:

www.ifemusic.com

www.twitter.com/ifesoulmusic

www.myspace.com/ifesoulmusic