Biography
The First Take (stylized as THE F1RST TAKE) is a Japanese YouTube channel that invites singers to perform a song recorded in one take. The First Take is a trademark of Sony Music Entertainment Japan.
Videos on The First Take are filmed in a studio, alternating between medium and close-up shots of only the performing singer and a microphone, set to a background that is usually white. The footage is recorded in 4K resolution with high quality audio. According to creative director Keisuke Shimizu, singers are asked to treat the filming as a live performance, The Japan Times writer Patrick St. Michel notes that The First Take's success demonstrates a shift in musical preferences in the public, suggesting that "slick, manicured pop is out and authenticity — or at least the veneer of authenticity — is in."
Biography text from Last.fm, available under CC BY-SA.